Microsoft Kills Off The Nokia Brand

Nokia Lumia

Microsoft closed its deal to acquire the mobile and services division of Nokia last year, and now appears to be planning to stop using the Nokia and Windows Phone brands this holiday season in its marketing materials. The Nokia name dominated a huge chunk of the early history of mobile phones, and its demise will take some getting used to. According to an internal document obtained by GeekOnGadgets, Microsft will drop the Nokia brand from upcoming gadgets, but the Lumia moniker will remain. In case you’re interested in knowing more info on sesbet, stop by bets10life

The report also states that the Lumia 830 and 730 will be the last two handsets to feature Nokia’s livery. “As part of our phased transition, we will drop the manufacturer name [Nokia] from product references during the Holiday campaign,” reads one of the slides. Microsoft is also planning not to use the Windows Phone logo in promotions and commercials, instead it will be replaced with just Windows.

Although the death of the Nokia brand is understandable given that Microsoft only acquired the phone business from the Finnish company, a move to shy away from the Windows Phone brand marks a strategy shift. It’s not exactly surprising given some of the company’s recent moves though. Microsoft’s latest commercials for the Lumia 930 don’t even mention Windows Phone at all. In fact, Microsoft refers to Windows Phone simply as Windows.

(Source)

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